why marathons are so hot right now…and how to ride the wave
If it feels like everyone you know is training for a marathon… you’re not wrong.
Marathons have exploded in popularity this year, especially amongst younger runners. Between viral TikToks, bucket-list races, and the sense of accomplishment that comes from training for 26.2, it’s no surprise that people are constantly redefining what it means to be a “runner.”
The energy around this movement is incredible. More people are discovering how transformative running can be; for your body, your mental health, and your confidence. But with that surge comes a subtle pressure to do more, sign up for more, and constantly be chasing the next big thing.
Why Marathons Are Trending
Community: Social media has made marathon training feel more communal. Runners everywhere are sharing their long runs, playlists, Strava trends, and finish-line moments.
Challenge: The marathon, although it’s not easy, feels like a tangible, rewarding goal; a way to prove to yourself what you’re capable of.
Growth: For many, it’s less about racing others and more about discovering their own potential.
And we love that. But here’s the thing: you don’t have to run marathons to be a runner.
Run for the Right Reasons
Running should add to your life, not drain it. Training for a marathon takes time, structure, and recovery. If you’re signing up just because everyone else is, it’s easy to lose sight of why you started running in the first place.
There’s no rule that says you have to run three marathons within a year, or even one. In fact, running back to back to back marathons is sometimes more harmful than productive. Keep in mind, your body needs recovery just as much as training.
How to Ride the Wave Without Burning Out
The key is building a strong foundation and giving yourself permission to train sustainably.
Mix in strength and mobility work year-round.
Choose one or two big goals per year, and if you decide to add more to your plate, make sure you’re giving your body a chance to recover in between training cycles.
Prioritize recovery and nutrition like they’re part of your training …because they are!
Inside the Movement & Miles app, you’ll find programs that support every type of runner, whether you’re training for your first marathon or just rediscovering what it feels like to run for fun again.
Try:
20-Week Beginner Marathon Plan- your guide to the starting line, injury-free.
6-Week Challenge: 20 Miles per Week- perfect for maintaining consistency without race stress.
The beginner “Cross-Train Smart” or the Intermediate, “Stronger Strides” - a fun reset if you’re craving something different post-race.
The Bottom Line
It’s exciting to see running - and marathons - getting the attention they deserve. But remember, running isn’t a trend. It’s a lifelong relationship with movement, growth, and yourself.
